Campaigner vs AWeber Systems vs VerticalResponse vs iContact: Email Marketing Services Compared
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Campaigner vs AWeber Systems vs VerticalResponse vs iContact: Email Marketing Services Compared

Campaigner offers a host of email marketing and social media features. All of their plans allow unlimited emails to be sent. AWeber Systems has the most affordable plans that include all of their features plus unlimited emails to be sent. VerticalResponse has a completely free plan and the lowest basic plan cost that includes unlimited emails. They also give a discount for non-profit organizations. iContact lists the most features with their two plans plus they also offer professional services.
Covered in this report
Campaigner — Best Features
Campaigner is now partnering with LiveIntent which allows you to monetize emails with real-time ads and content from advertisers.
Campaigner offers over 900 professionally designed email templates.
Best for: Business owners of all sized businesses that need professional email marketing.
Best deal: Email Marketing Made Easy; Try Campaigner Free For 30 Days - [activate coupon]
AWeber Systems — Best Features
AWeber Systems offers 6,000 stock photos to choose from.
They have the most affordable email marketing prices.
Best for: Bloggers and small businesses that need email marketing tools.
VerticalResponse — Best Features
VerticalResponse also offers a FREE plan that allows up to 300 contacts, 4,000 emails per month and email support.
They offer a discount for non-profit organizations.
Best for: Small businesses and non-profit organizations that need professional email and social media marketing at an affordable price.
Best deal: 500 Free Emails - [activate coupon]
iContact — Best Features
iContact also has several services where you can team up with their pros for more advanced marketing.
iContact has SalesForce integrations with good features.
Best for: Customers that need a professional service and consultant to help their marketing and social media campaigns.


Campaigner was founded in 1999 with a mission to help all businesses stay in contact and communicated with all of their customers. They are an email marketing service with many features that is great for small, medium, and large businesses. Campaigner won the Gold Stevie® Award in 2015 International Business Awards.

Campaigner Features

Campaigner includes many features for the professional email campaigns that many businesses run in order to be successful. Their features include all areas of email marketing and they include a video with each feature to explain exactly how each feature works. Their features include:

Standard Features

  • Contact Lists: Email marketers can easily import bulk email contacts, custom fields and email marketing web forms.
  • 900 Templates: Campaigner offers over 900 professionally designed email templates that include custom email templates, dynamic content, responsive design content, and the Campaigner media library.
  • Advanced Reporting: Customers can track their email campaigns in real time. Advanced reports include open / click rate reports, platforms, mobile devices, social reports, API, and Google analytics reports.
  • Responsive Design Templates: Their templates will look great on any type of platform, desktop or mobile.
  • Media Library: You can quickly upload and store your campaigns and organize them into different folders and categories.


  • Email Segmentation: You are able to deliver your message to the right audience at the right time.
  • Geolocation: Using Google maps, you can target your email campaign efficiently.
  • Purchase Behavior: Create personalized email campaigns that are based on customer actions and their purchase history.
  • Engagement Scoring: By measuring subscriber interactions, you can more accurately gauge each subscriber’s interest.
  • Dynamic Content: Automation allows to email recurring campaigns on an automated schedule and to send triggered campaigns based on the customers actions.


  • Deliverability: Campaigner features like COI list builder tools, comprehensive unsubscribe management, feedback loop subscription, and complaint data analysis helps you get more of your emails opened.
  • Social Sharing: Their share bar allows customers to share your campaigns on social media.
  • Suppression Lists: By using suppression lists, you can target only those customers that want to receive your email campaigns.


  • A/B Spilt Testing: Their campaign testing allows you to find out what time of day is best for certain campaigns, what day of the week has better opening rates, what subject line style works best and many other testing outcomes.
  • Email Workflows: With Campaigner automation, you can trigger campaigns based on API calls, specific times and dates, form submissions and more.
  • Dynamic RSS Campaigns: With this feature, you can deliver regularly changing content automatically.


  • Campaigner API: This feature allows you to manage lists, and campaign management quickly.
  • SMTP Relay: Ensures that your order confirmations, invoices and other transactional emails are delivered properly.
  • Real Time Ads: Campaigner is now partnering with LiveIntent which allows you to monetize emails with real-time ads and content from advertisers.

In addition to their helpful videos includes on each features page, Campaigner also includes white papers and datasheets on most of their features page.

Campaigner Plans and Prices

Campaigner has a Best Value plan and a Most Popular plan.

  • Their Best Value plan costs $149.95 per month and allows up to 25,000 contacts.
  • The Most Popular plan costs $299.95 per month and allows up to 50,000 contacts.

Both plans at these prices offer most but not all features, additional features can be added by calling the company. You can also choose lower prices with each plan. Their starting prices are:

  • Best Value plan - $19.95 per month with up to 1,000 contacts.
  • Most Popular plan - $29.95 per month with up to 3,500 contacts.

Prices increase with the more contacts you have. You can use their slide bar calculator to pick the best plan for your business. They offer a free trial.

Campaigner Pros and Cons

  • Pros: Campaigner offers plenty of features even with their low priced plans and they have a free trial. All prices allow unlimited emails to be sent.
  • Cons: Customers find the service to be rather slow and clunky. The more advanced features are only included in the higher priced / more contacts plans.

AWeber Systems

AWeber Systems was founded by CEO Tom Kulzer in 1998. They are great for creating and sending emails for small businesses and entrepreneurs. Currently over 120,000 bloggers and small businesses use AWeber Systems for their email marketing needs. They have received many awards including:

  • PC Magazine 2016 Business Choice Award for Best Email Marketing Service
  • 2016 Stevie Award Winner - Contact Center of the Year
  • Numerous awards for the best place to work in Pennsylvania.

AWeber Systems Features

AWeber Systems offers plenty of features for any small business to create nice looking and professional emails and newsletters.

  • Drag and Drop Editor: You can easily create and send professional emails and newsletters with their editor.
  • Autoresponder Follow Up: You can reach more people in less time and keep your subscribers up to date.
  • Sign Up Forms: Use their sign up forms to quickly build your contact list. Their sign up forms are mobile responsive.
  • Subscriber Segmenting: The ability to target subscribers based on their actions.
  • Email Newsletters: Simple enough for those that are new to email marketing and yet has enough advanced features for experts to use.
  • RSS to Email: Quickly create emails from your latest blog posts automatically.
  • HTML Email Templates: AWeber Systems offers over 700 mobile responsive email templates.
  • Manage Subscribers: Easily track and manage your subscriber lists.
  • AWeber Stats App: Check your stats anywhere with their AWeber App for Android and iOS devices.
  • App Showcase: Connect your AWeber Systems account with social media, content management, E-commerce, custom relations, lead generation and landing page apps.
  • Email Marketing API: You can integrate your AWeber Systems account with third party services or tools using their API.
  • Stock Photos: Sometimes finding the right photo that you can use attribution free is the hardest part. AWeber Systems offers 6,000 stock photos to choose from.

AWeber Systems also has a great resource center with marketing guides, webinars, a knowledge base, infographics, success stories, and their own Blog.

AWeber Systems Plans and Prices

AWeber Systems offers plan prices that are based on the number of subscribers. All of their plans include all features and unlimited emails.


$19 / month

$29 / month

$49 / month

$69 / month

$149 /month



0 to 500

501 – 2,500

2,501 – 5,000

5,001 – 10,000

10,001 – 25,000

For customers that have over 25,000 contacts, you can call the company for a price quote. AWeber Systems also offers quarterly and annual billing options, and they offer a 30-day free trial.

AWeber Systems Pros and Cons

  • Pros: AWeber Systems offers all features and unlimited emails with every plan. Their website includes videos and tutorials if you need help with any feature.
  • Cons: The company has few complaints among their customers. One area that is mentioned is that the user interface is a little frustrating at times.


Located in San Francisco, VerticalResponse was founded in 2001. They are an email and social media marketing service mainly for small businesses and non-profit organizations. VerticalResponse has won several awards including:

  • American Business Award Gold Stevie for Company of the Year, 2013
  • San Francisco Business Times Top 100 Fastest Growing Companies in the Bay Area, 2005-2011
  • Inc. 500|5000, 2006-2013
  • U.S. Chamber of Commerce Small Business of the Year Award, 2010

VerticalResponse Features

VerticalResponse has simple to use but powerful features for all small businesses and non-profit organizations.

  • Design: You do not need to know coding or be a graphic designer to create professional and beautiful emails. You can choose from one of their templates or import your code into their HTML editor. All of their templates are responsive designs, meaning they will look great on desktops or mobile devices.
  • Autoresponder: Make a great first impression with your welcome emails automatically. With their automated responder feature, you can easily thank new members, new sales leads, and new customers with a discount or a promotion.
  • Reach: Emails are no good if no one opens them on their mobile device. Reach more people with our email templates that automatically adjust for almost any screen size and device. Automated follow ups are then more likely to be opened by your subscribers.
  • Advanced Reporting: Their advance reports allows you to find out how your subscribers open their emails, where they click, where they are located, which type of device they use and more.
  • Scheduling: You can schedule your emails and social posts whenever you want to.
  • Developer API: Integrate email capabilities into your workflow.
  • Contact Management: You can add to or upload your contacts and segment your email lists.

VerticalResponse Plans and Prices

VerticalResponse offers several plans to choose from. The following prices are all starting prices which are based on the list size. You can customize each plan for the number of members that are on your lists.



Pro +

For newcomers

For savvy users

They do it for you

Starts at $11 per month

Starts at $16 per month

Starts at $196 per month

Send unlimited emails

BASIC plan plus:

PRO plan plus:

Remove their branding

Advanced reporting

Full service email marketing

Automate follow up emails

Delivery rate review

Email campaign strategist

Phone and live chat support

Professionally designed email template

1 promotional email per month


1 newsletter email per month


8 social posts per month

More Plans

  • VerticalResponse also offers a FREE plan that allows up to 300 contacts, 4,000 emails per month and email support. There is no expiration, no credit card required, and no trial period.
  • Non-profits: If you are a non-profit, VerticalResponse offers 10,000 emails per month free and if you are a high volume sender, they have a 15% discount on their monthly plans.
  • If you are not sure how many emails you will be sending, they also have a Pay-as-You-Go plan.

VerticalResponse Pros and Cons

  • Pros: Their PRO + plan does it all for you. They also offer a nice free plan and a great plan for non-profit organizations. The VerticalResponse editor has many features to design and modify images.
  • Cons: They do not have as many integrations as other companies, especially CRM integrations.

Vertical Response Coupons


Located in North Carolina, iContact was founded in 2003 and is a professional email marketing service that is best for small and medium sized businesses. iContact has won many awards including:

  • 2015 Capterra's Top 20 Top Email Service Providers
  • 2008 Ersnt & Young Entrepreneur of the Year Carolinas
  • 2015 Top Ten Reviews Gold Award
  • 2010 & 2011 Salesforce AppExchange Customer Choice Award Winners

iContact Features

iContact has an impressive list of features that include:

  • Drag and Drop Editing: Their simple to use interface allows you to create perfect emails.
  • Spam Check: Every message and email is checked through their SpamCheck to make sure it reaches inboxes. iContact will alert you to any possible problems and give tips about how to fix email messages.
  • List Management: You will have every tool needed to manage your lists and grow your email lists.
  • Reports: Track all of your marketing campaigns with data-driven marketing reports.
  • Autoresponders: Schedule automated emails and responses.
  • Social Media: In addition to email campaigns, social marketing is just as important. With iContact you can schedule messages on Facebook, LinkedIn and Twitter.
  • Personal Help: You can always get help from iContact from personal phone calls, webinars and videos.

In addition to the above features, iContact also includes SalesForce integrations with the following features:

  • Native integration
  • Social media integration
  • Easy message creation
  • Target sending
  • Pre-configured reports and tracking
  • Contact and lead statistics

iContact Services

iContact also has several services where you can team up with their pros for more advanced marketing. Their expert guidance is tailored for your company.

  • Design Services: Their professional graphic designers can design everything from custom email footers to responsive branded templates.
  • Deliverability Services: Half the job always seems to be making sure that your messages gets to someone’s inbox and opened. You can optimize your sending with iContact’s professionals.
  • Social + Services: An experienced iContact consultant will create, schedule, track, and optimize your social media posts.

iContact Plans and Prices

iContact has several plans to choose from and the prices will vary depending on your list size. The following prices are based on 5,000 subscribers.

Email Marketing

Pro Automation

$52 / month ($44.20 annual prepay)

$129 /month ($109.65 annual prepay)

Drag and Drop Editing

All Email Marketing Features plus:

A/B Testing


Reliable Sending

Landing Pages


Triggered Messages

List Management

Engagement Tracking

Campaign Tracking

Social Monitoring

Mobile-focused Design

Behavioral Targeting

Social Media Sharing/Posting

Funnel Reports

API Support

Custom Objects

Live Customer Support

Zapier Integration

PDF Links

Multiple Profiles

Google Analytics


Custom Design Templates


Multiple Users


Multiple Folders


iContact also offers a Premier Plan with expert services. Call them for a price.

iContact Pros and Cons

  • Pros: They have the most features for their basic plan, plus they have expert services at an additional cost.
  • Cons: Does not offer as many integrations as other email marketing companies do.
Additional Information
Campaigner Coupon: Email Marketing Made Easy; Try Campaigner Free For 30 Days - Activate
VerticalResponse Coupon: Send 500 FREE email newsletters - Activate
VerticalResponse Coupon Code: 500FREE - 500 Free Emails - Activate
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